We’re Not Waiting for the Future — We’re Building It with AI

At Mauri Media, we don’t just keep up with the trends — we set them.

Right now, there’s a lot of noise around AI. People are either terrified of it or hyped beyond belief. But here’s the thing: we’re already using it. And not in some sci-fi, hypothetical way. We’re using AI tools every day to make our creative process smarter, faster, and more effective — without losing the mauri (life force) of our work.

Here’s how we’re using AI in the real world:

🧠 Scriptwriting support – We use generative AI as a creative sparring partner during brainstorming, idea development, and scripting. It helps us move faster, without compromising the kaupapa.

✂️ Post-production assistance – From auto-generating rough cuts to speeding up transcription, subtitling, and captioning — AI helps us save time on the repetitive stuff so our editors can focus on the magic.

📈 Audience insights – We’re using AI to help us analyse which types of content are resonating, which platforms are performing, and where we should double down.

📣 Content scaling – AI lets us remix content for different platforms and audiences faster than ever before. Long-form interviews become reels, quotes, blog posts, carousels, and more — in seconds.

We're not replacing people with machines. We're enhancing our people with powerful tools so they can do their best work.

But that’s not all—we’re building the next frontier of AI.

At Mauri Media, we’re also developing AI agents — intelligent, front-facing digital tohunga — designed to serve the New Zealand media landscape.

We’re calling them AI Tohunga.

These aren't your average chatbots. They're kaupapa-driven, culturally grounded AI agents that can live on websites, apps, or internal systems. And they’re trained to understand and speak to the specific needs of our people — Māori and non-Māori alike.

Imagine this:

• A broadcaster using an AI Tohunga to search their entire archive of Māori-language content using natural language.

• A production company using an AI agent to transcribe, translate, and subtitle interviews with lightning speed.

• A school or kura tapping into a digital reo tutor that adapts to each learner’s journey.

• An iwi offering their members a 24/7 AI knowledge holder that helps preserve and grow their mātauranga.

We’re not just building tech.We’re building sovereign solutions, grounded in tikanga, powered by indigenous innovation.

The future of Māori media is AI-powered — and people-first.

This is about reclaiming our narratives, scaling our stories, and building tools that work for us. Not some generic, overseas-built system. Not a soulless algorithm. But AI that understands who we are, how we speak, and what matters to us.

We believe AI should amplify the human, not erase it. And that’s exactly what we’re building.

Want to future-proof your media business? Let’s kōrero.

Whether you want help integrating AI into your workflow or you're keen to explore how an AI Tohunga could support your kaupapa — we're here for it.