If You Want to Survive This Recession, You Need to Spend More on Sales & Marketing

Aotearoa, we need to talk.

We’re all feeling the pinch. Interest rates are high, customers are cautious, and deals are dragging out longer than ever. The instinct for most Kiwi businesses right now is to pull back—cut costs, trim fat, ride it out.

But here’s the brutal truth:You can’t save your way out of a downturn. You have to sell your way through it.

Marketing isn’t a luxury. It’s your lifeline.

Too many business owners treat marketing like it’s optional. Like it’s something you splash out on after you’ve made the money. But in reality, marketing and sales are the only departments that generate income. Everything else is overhead.

If you’re not consistently putting your story in front of the right people, building trust, and creating demand—you’re invisible. And in this economy? Invisible is broke.

This is the time to be louder, clearer, and more strategic.

The businesses that thrive during hard times aren’t the ones who play it safe. They’re the ones who double down on visibility. They show up. They build brand. They invest in content. They back themselves.

So what does that look like in practice?

• Revisit your brand – does it actually resonate with your ideal customer, or is it stuck in 2018?

• Level up your content – are you showing up where your audience is scrolling?

• Get serious about sales – do you have a clear pipeline, strong offers, and someone accountable for closing?

• Be everywhere – Google, social, email, word of mouth, partnerships. Make it easy for people to find and trust you.

Kiwi humility is killing your conversions.

We’re great at mahi. We’re not great at tooting our own horn. But guess what? The quiet ones don’t win in today’s marketplace. People don’t buy the best-kept secret—they buy the brand that speaks to them, consistently and confidently.

So if your competitors are going quiet right now? That’s your chance to grab the mic.

Marketing is not a cost. It’s your greatest multiplier.

Every dollar you spend on great storytelling, sharp strategy, and strong sales infrastructure isn’t an expense—it’s an investment in your survival and growth. And in 12 months’ time, when the dust settles, it’ll be the businesses who kept showing up that are still standing.

Be one of them.

Want help building a content machine that speaks to your people and drives real sales? Let’s talk.